In a city where real estate prices soar sky-high and dreams often feel delayed, one 24-year-old techie from Bengaluru has sparked massive online chatter by achieving what many millennials only aspire to—buying his own home.
The young software engineer recently took to Reddit to share that he purchased a 2BHK apartment worth ₹1.9 crore in Bengaluru, and the post quickly went viral. But what truly caught everyone’s attention was how he discovered the flat—through Instagram.
Yes, you read that right.
“My dad actually found the listing on Instagram. These days, brokers and real estate agencies are going big on Instagram, and there are quite a few solid listings out there,” the Redditor shared.
From Instagram Scroll to Home Ownership
While social media is often blamed for mindless scrolling, for this techie, it became a gateway to his dream home. What began as a casual search turned into a major life decision.
To finance the flat, the engineer revealed that he paid 35% of the amount upfront (with some help from his parents), and the remaining 65%—a hefty ₹1.22 crore—was taken as a home loan. He also shared a screenshot of his loan account as proof, along with a picture of the elegant bedroom in his new high-rise apartment.
The Reddit post, shared on July 13, 2025, quickly racked up over 3,000 likes and hundreds of comments, stirring conversations around housing, finances, and life choices in urban India.
Netizens React: Praise, Curiosity, and Some Concern
Many users on Reddit applauded the techie’s accomplishment, praising his financial planning and courage to commit to such a massive responsibility so early in life. Comments like:
- “Bhai, it is so beautiful. So good! I’d definitely wanna live in a house like that.”
- “Just 24 and you’ve done what most people dream of by 34—kudos!”
…poured in with admiration.
However, the post also drew some skeptical voices. A few users pointed out the risk of becoming “a slave to EMIs,” warning about long-term debt implications and how such decisions can impact lifestyle flexibility.
Why He Chose to Buy Instead of Rent
When questioned about his decision, the engineer gave a thoughtful response:
“I used to pay a lot in rent. From an investment perspective, buying made more sense. Plus, the flat is close to a tech park. Even if I don’t live there, I can easily rent it out and recover nearly half my EMI.”
This statement struck a chord with many who are grappling with the rent vs. buy dilemma in India’s booming tech cities.
Instagram: The New Real Estate Playground?
While it may sound unconventional to older generations, the idea of finding a flat through Instagram is not as wild as it once seemed. Real estate firms and brokers are now embracing visual platforms to showcase properties, complete with walkthrough videos, aesthetic reels, and hashtags targeting specific micro-markets.
This techie’s story signals a shift in how Gen Z and millennials are approaching property buying—with digital instincts, social-first discovery, and a bold appetite for financial responsibility.
Conclusion: A Viral Moment with Deeper Conversations
Beyond the buzz, this Reddit post has opened up larger discussions around affordability, investment sense, and the evolving tools that young Indians are using to navigate adulthood milestones.
At just 24, this Bengaluru techie’s move is a blend of ambition, risk-taking, and new-age thinking. Whether you’re inspired or skeptical, there’s no denying—it’s a milestone worth discussing.
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