Mumbai’s luxury real estate market is witnessing yet another high-profile branding move, but this time, it’s not Bollywood glamour taking centre stage. Instead, legendary Indian cricketer Sunil Gavaskar has been brought in as the new brand ambassador of Mumbai-based Agami Realty, as the developer sharpens its focus on premium and luxury developments across the city.
The announcement was made on February 9, with Agami Realty confirming the collaboration through an official statement.
A brand Partnership Built on legacy, not hype
Agami Realty stated that the association is based on shared principles of integrity, excellence, trust, and legacy, qualities that Gavaskar has represented throughout his career and that the company claims are deeply embedded in its brand philosophy.
The developer also highlighted that Gavaskar’s personality aligns with the kind of luxury it aims to represent: quiet, refined, and mature, rather than flashy or trend-driven.
According to the company, Gavaskar’s endorsement is expected to appeal to buyers who prioritise long-term value, credibility, and reputation, especially those who look beyond surface-level marketing and seek projects with a sense of permanence and stature.
Sunil Gavaskar: “This association feels deeply personal”
Reacting to the partnership, Sunil Gavaskar expressed his appreciation for the opportunity and said the company’s values resonate strongly with his own.
He stated that the shared emphasis on discipline, trust, and integrity, both on and off the field, makes the collaboration meaningful and personal.
CREDAI MCHI leader explains why Gavaskar fits the luxury buyer mindset
Prashant Khandelwal, who is the Joint Secretary of CREDAI MCHI and also the CEO of Agami Realty, emphasised that in the luxury segment, trust is more important than design or marketing.
He added that for UHNIs and mature investors, credibility becomes the first deciding factor in high-ticket purchases. According to him, partnering with an icon like Gavaskar strengthens the brand’s trust value and gives buyers stronger reassurance when making major investment decisions.
Agami Realty’s journey so far
Agami Realty was founded in 1975 by JS Sankhe and has completed over 25 real estate projects across the Mumbai Metropolitan Region (MMR).
The company has now stated that it is shifting its focus more strongly towards luxury developments across Mumbai, indicating a more aggressive expansion strategy in the premium real estate category.
Celebrity endorsements in real estate are becoming the norm
Agami Realty’s move also reflects a growing trend in India’s real estate sector, where developers increasingly rely on well-known public figures to build brand credibility and recall.
In recent years, several real estate companies have tied up with celebrities to strengthen their marketing presence:
- Runwal Realty onboarded Sonam Kapoor as its brand ambassador in April 2025 to promote its luxury projects.
- Elan Group, based in Gurugram, appointed Shah Rukh Khan as its official brand ambassador in February 2025.
- Gera Developments signed Amitabh Bachchan as its brand ambassador in July 2023.
- Ekta Developers appointed Anil Kapoor back in 2016 to promote its real estate offerings.
However, Agami Realty’s choice of a respected sports icon rather than a film celebrity signals a strategic shift, aimed at positioning the brand as understated yet trustworthy, particularly for high-end buyers who value legacy over limelight.
With Mumbai’s luxury housing market becoming more competitive by the day, this partnership could play a key role in shaping Agami Realty’s next phase of growth.
Mumbai’s luxury real estate market is witnessing yet another high-profile branding move, but this time, it’s not Bollywood glamour taking centre stage. Instead, legendary Indian cricketer Sunil Gavaskar has been brought in as the new brand ambassador of Mumbai-based Agami Realty, as the developer sharpens its focus on premium and luxury developments across the city.
The announcement was made on February 9, with Agami Realty confirming the collaboration through an official statement.
A brand Partnership Built on legacy, not hype
Agami Realty stated that the association is based on shared principles of integrity, excellence, trust, and legacy, qualities that Gavaskar has represented throughout his career and that the company claims are deeply embedded in its brand philosophy.
The developer also highlighted that Gavaskar’s personality aligns with the kind of luxury it aims to represent: quiet, refined, and mature, rather than flashy or trend-driven.
According to the company, Gavaskar’s endorsement is expected to appeal to buyers who prioritise long-term value, credibility, and reputation, especially those who look beyond surface-level marketing and seek projects with a sense of permanence and stature.
Sunil Gavaskar: “This association feels deeply personal”
Reacting to the partnership, Sunil Gavaskar expressed his appreciation for the opportunity and said the company’s values resonate strongly with his own.
He stated that the shared emphasis on discipline, trust, and integrity, both on and off the field, makes the collaboration meaningful and personal.
CREDAI MCHI leader explains why Gavaskar fits the luxury buyer mindset
Prashant Khandelwal, who is the Joint Secretary of CREDAI MCHI and also the CEO of Agami Realty, emphasised that in the luxury segment, trust is more important than design or marketing.
He added that for UHNIs and mature investors, credibility becomes the first deciding factor in high-ticket purchases. According to him, partnering with an icon like Gavaskar strengthens the brand’s trust value and gives buyers stronger reassurance when making major investment decisions.
Agami Realty’s journey so far
Agami Realty was founded in 1975 by JS Sankhe and has completed over 25 real estate projects across the Mumbai Metropolitan Region (MMR).
The company has now stated that it is shifting its focus more strongly towards luxury developments across Mumbai, indicating a more aggressive expansion strategy in the premium real estate category.
Celebrity endorsements in real estate are becoming the norm
Agami Realty’s move also reflects a growing trend in India’s real estate sector, where developers increasingly rely on well-known public figures to build brand credibility and recall.
In recent years, several real estate companies have tied up with celebrities to strengthen their marketing presence:
- Runwal Realty onboarded Sonam Kapoor as its brand ambassador in April 2025 to promote its luxury projects.
- Elan Group, based in Gurugram, appointed Shah Rukh Khan as its official brand ambassador in February 2025.
- Gera Developments signed Amitabh Bachchan as its brand ambassador in July 2023.
- Ekta Developers appointed Anil Kapoor back in 2016 to promote its real estate offerings.
However, Agami Realty’s choice of a respected sports icon rather than a film celebrity signals a strategic shift, aimed at positioning the brand as understated yet trustworthy, particularly for high-end buyers who value legacy over limelight.
With Mumbai’s luxury housing market becoming more competitive by the day, this partnership could play a key role in shaping Agami Realty’s next phase of growth.
