In a significant real estate move, Zee Entertainment Enterprises Ltd (ZEEL) has offloaded its premium property located in Hyderabad’s upscale Jubilee Hills area for a staggering ₹99 crore, according to official registration documents obtained by real estate data analytics firm Propstack.
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Key Details of the Deal:
- Buyer: Adman Creatives LLP — a Telangana-based firm operating in the “community, personal, and social services” sector.
- Seller: Zee Entertainment Enterprises Ltd
- Sale Date: Agreement registered on April 3, 2025
- Built-up Area: 28,221 sq ft
- Car Parking: Includes five dedicated car parking slots
Property History:
This land has an interesting legacy. Originally allocated in November 1983 by the Telangana government to Padmalaya Studios Pvt Ltd for just ₹8,500 per acre, it came with a condition that the plot would be used strictly for establishing a film studio. Later, Padmalaya Studios transferred a 17,639.6 sq m portion to Zee Entertainment.
The latest agreement states that the land’s usage will remain restricted to entertainment-related purposes, continuing its longstanding legacy in the media and entertainment domain.
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Why Jubilee Hills Matters:
Jubilee Hills is one of the most coveted and posh localities in Hyderabad, situated between Banjara Hills and Hi-Tech City. Known for its elite residential layouts, lush green surroundings, wide roads, and proximity to business and entertainment hubs, it is often seen as a symbol of prestige and affluence in the city.
Broader Real Estate Trends in Hyderabad:
This high-value transaction comes amid increasing interest in Hyderabad’s real estate, especially from corporate giants:
- Microsoft purchased 25 acres in Mekaguda for ₹181.25 crore in 2024, acquiring the land from Natco Pharma Ltd and Time Cap Pharma Labs Pvt Ltd.
- Facebook (Meta) renewed its lease for 7 lakh sq ft of space in The Skyview, Hi-Tech City, agreeing to a monthly rent of ₹2.8 crore.
What the Future Holds:
A recent report by Colliers India projects a 10–20% surge in property prices across Hyderabad’s peripheral regions in the next 3–5 years, driven by infrastructure upgrades like Metro Phase 2 and the rise of emerging commercial hubs.
Notably, the share of Grade A office space in peripheral locations is expected to rise from under 5% to 20–25%, indicating a paradigm shift in how the city’s commercial real estate will evolve.
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