Zee Entertainment sells property in Hyderabad’s posh Jubilee Hills area for ₹99 crore

In a significant real estate move, Zee Entertainment Enterprises Ltd (ZEEL) has offloaded its premium property located in Hyderabad’s upscale Jubilee Hills area for a staggering ₹99 crore, according to official registration documents obtained by real estate data analytics firm Propstack.

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Key Details of the Deal:

• Buyer: Adman Creatives LLP — a Telangana-based firm operating in the “community, personal, and social services” sector.
• Seller: Zee Entertainment Enterprises Ltd
• Sale Date: Agreement registered on April 3, 2025
• Built-up Area: 28,221 sq ft
• Car Parking: Includes five dedicated car parking slots

Property History:

This land has an interesting legacy. Originally allocated in November 1983 by the Telangana government to Padmalaya Studios Pvt Ltd for just ₹8,500 per acre, it came with a condition that the plot would be used strictly for establishing a film studio. Later, Padmalaya Studios transferred a 17,639.6 sq m portion to Zee Entertainment.

The latest agreement states that the land’s usage will remain restricted to entertainment-related purposes, continuing its longstanding legacy in the media and entertainment domain.

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Why Jubilee Hills Matters:

Jubilee Hills is one of the most coveted and posh localities in Hyderabad, situated between Banjara Hills and Hi-Tech City. Known for its elite residential layouts, lush green surroundings, wide roads, and proximity to business and entertainment hubs, it is often seen as a symbol of prestige and affluence in the city.

Broader Real Estate Trends in Hyderabad:

This high-value transaction comes amid increasing interest in Hyderabad’s real estate, especially from corporate giants:

• Microsoft purchased 25 acres in Mekaguda for ₹181.25 crore in 2024, acquiring the land from Natco Pharma Ltd and Time Cap Pharma Labs Pvt Ltd.
• Facebook (Meta) renewed its lease for 7 lakh sq ft of space in The Skyview, Hi-Tech City, agreeing to a monthly rent of ₹2.8 crore.

What the Future Holds:

A recent report by Colliers India projects a 10–20% surge in property prices across Hyderabad’s peripheral regions in the next 3–5 years, driven by infrastructure upgrades like Metro Phase 2 and the rise of emerging commercial hubs.

Notably, the share of Grade A office space in peripheral locations is expected to rise from under 5% to 20–25%, indicating a paradigm shift in how the city’s commercial real estate will evolve.

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