{"id":6050,"date":"2025-07-16T08:34:13","date_gmt":"2025-07-16T08:34:13","guid":{"rendered":"https:\/\/housiey.com\/blogs\/?p=6050"},"modified":"2025-07-16T08:34:13","modified_gmt":"2025-07-16T08:34:13","slug":"prestige-group-shifts-focus-to-mid-market-homes-amid-surge-in-demand-from-salaried-buyers","status":"publish","type":"post","link":"https:\/\/housiey.com\/blogs\/prestige-group-shifts-focus-to-mid-market-homes-amid-surge-in-demand-from-salaried-buyers","title":{"rendered":"Prestige Group Shifts Focus to Mid-Market Homes Amid Surge in Demand from Salaried Buyers"},"content":{"rendered":"<p><span style=\"font-weight: 400;\">In a strategic pivot aligned with emerging homebuyer trends, Bengaluru-based real estate giant <\/span><b>Prestige Group<\/b><span style=\"font-weight: 400;\"> has announced a renewed focus on the <\/span><b>mid-segment residential market<\/b><span style=\"font-weight: 400;\">, particularly targeting homes priced between \u20b92 crore to \u20b93 crore. This move comes as the demand for quality homes among salaried professionals surges in India\u2019s tech hubs, notably <\/span><b>Bengaluru and Hyderabad<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<blockquote><p><em><strong>Also Read:-\u00a0<a href=\"https:\/\/housiey.com\/blogs\/blogs\/prestige-raintree-park-varthur-road-project-is-this-whitefields-most-luxurious-township\" target=\"_blank\" rel=\"noopener\">Prestige Raintree Park Varthur Road Project: Is This Whitefield\u2019s Most Luxurious Township?<\/a><\/strong><\/em><\/p><\/blockquote>\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_76 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewBox=\"0 0 24 24\" version=\"1.2\" baseProfile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1 ' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/housiey.com\/blogs\/prestige-group-shifts-focus-to-mid-market-homes-amid-surge-in-demand-from-salaried-buyers\/#Why_the_Shift_to_Mid-Segment_Homes\" >Why the Shift to Mid-Segment Homes?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/housiey.com\/blogs\/prestige-group-shifts-focus-to-mid-market-homes-amid-surge-in-demand-from-salaried-buyers\/#Expansion_into_Villas_Plotted_Development\" >Expansion into Villas &amp; Plotted Development<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/housiey.com\/blogs\/prestige-group-shifts-focus-to-mid-market-homes-amid-surge-in-demand-from-salaried-buyers\/#Aggressive_Growth_Targets_%E2%82%B950000_Crore_Sales_by_FY28-29\" >Aggressive Growth Targets: \u20b950,000 Crore Sales by FY28-29<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/housiey.com\/blogs\/prestige-group-shifts-focus-to-mid-market-homes-amid-surge-in-demand-from-salaried-buyers\/#Prestige_Eyes_New_Markets_Pune_Noida_Gurugram_in_Sight\" >Prestige Eyes New Markets: Pune, Noida &amp; Gurugram in Sight<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-5\" href=\"https:\/\/housiey.com\/blogs\/prestige-group-shifts-focus-to-mid-market-homes-amid-surge-in-demand-from-salaried-buyers\/#Summary_Prestiges_Balanced_Growth_Strategy\" >Summary: Prestige\u2019s Balanced Growth Strategy<\/a><\/li><\/ul><\/nav><\/div>\n<h2><span class=\"ez-toc-section\" id=\"Why_the_Shift_to_Mid-Segment_Homes\"><\/span><b>Why the Shift to Mid-Segment Homes?<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to <\/span><b>Praveer Srivastava<\/b><span style=\"font-weight: 400;\">, Senior Vice President at Prestige Group, this pivot is a <\/span><b>deliberate realignment<\/b><span style=\"font-weight: 400;\"> based on consumer behavior. \u201cWe see tremendous traction in the \u20b92\u20133 crore range, especially from salaried buyers who want premium homes that match their aspirations,\u201d he stated. \u201cOur portfolio this year is being tailored to meet this precise demand.\u201d<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This marks a notable shift from last year, when Prestige heavily pushed into the <\/span><b>luxury segment<\/b><span style=\"font-weight: 400;\">, with launches like <\/span><b>Prestige White Meadows<\/b><span style=\"font-weight: 400;\"> and <\/span><b>Raintree Park<\/b><span style=\"font-weight: 400;\"> in Bengaluru commanding prices as high as \u20b96.5 crore. But 2025 will see Prestige anchoring itself more firmly in the mid-market with strategic launches across <\/span><b>Whitefield, Bannerghatta Road, and Kanakapura Road<\/b><span style=\"font-weight: 400;\">, totalling a projected \u20b92,000 crore in launch value just in Bengaluru.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Expansion_into_Villas_Plotted_Development\"><\/span><b>Expansion into Villas &amp; Plotted Development<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While the group is betting big on the mid-segment, it&#8217;s also <\/span><b>expanding its footprint in luxury villa markets<\/b><span style=\"font-weight: 400;\">. Upcoming high-end villa developments are on the cards in <\/span><b>Bengaluru, Hyderabad, and Goa<\/b><span style=\"font-weight: 400;\">, with prices ranging from \u20b910 crore to \u20b915 crore. Srivastava explained that:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In <\/span><b>Bengaluru<\/b><span style=\"font-weight: 400;\">, these villas will be <\/span><b>standalone units<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In <\/span><b>Hyderabad<\/b><span style=\"font-weight: 400;\">, they\u2019ll be part of the <\/span><b>Prestige City township<\/b><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">In <\/span><b>Goa<\/b><span style=\"font-weight: 400;\">, a <\/span><b>mix of gated villa communities and independent homes<\/b><span style=\"font-weight: 400;\"> is being planned<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Alongside this, Prestige is also capitalizing on India\u2019s growing interest in <\/span><b>plotted developments<\/b><span style=\"font-weight: 400;\">. Its <\/span><b>Prestige Gardenia project in North Bengaluru<\/b><span style=\"font-weight: 400;\">, featuring 800 plots priced around \u20b91.5 crore each, is already nearing full sale. The company aims to launch <\/span><b>\u20b91,500 crore worth of plotted development<\/b><span style=\"font-weight: 400;\"> projects in Bengaluru alone this fiscal year.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Aggressive_Growth_Targets_%E2%82%B950000_Crore_Sales_by_FY28-29\"><\/span><b>Aggressive Growth Targets: \u20b950,000 Crore Sales by FY28-29<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Prestige Group is setting <\/span><b>ambitious growth goals<\/b><span style=\"font-weight: 400;\">, aiming to clock <\/span><b>\u20b950,000 crore in home sales by FY28-29<\/b><span style=\"font-weight: 400;\">\u2014a significant leap from its <\/span><b>\u20b917,000 crore sales last year<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201c<\/span><b>Q1 of the current fiscal will be our biggest yet,<\/b><span style=\"font-weight: 400;\">\u201d Srivastava revealed. \u201cWe\u2019ve already launched projects worth \u20b910,000 crore and are aiming for \u20b914,000\u201315,000 crore in GDV by the end of the quarter.\u201d Over the next year, Prestige plans to roll out <\/span><b>\u20b950,000 crore worth of project launches<\/b><span style=\"font-weight: 400;\"> across <\/span><b>Bengaluru, Goa, Delhi, Mumbai, Chennai, and Hyderabad<\/b><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Prestige_Eyes_New_Markets_Pune_Noida_Gurugram_in_Sight\"><\/span><b>Prestige Eyes New Markets: Pune, Noida &amp; Gurugram in Sight<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p>In line with its national expansion blueprint, Prestige is now setting sights on entering key urban hotspots like Pune, Gurugram, and Noida\u2014cities it previously stayed away from. \u201cThese markets have matured and show strong appetite for quality mid-segment housing, especially among younger salaried buyers,\u201d Srivastava noted.<\/p>\n<p><span style=\"font-weight: 400;\">Despite this strong push into mid-market segments, Prestige clarified it won\u2019t fully step away from high-end or marquee projects. \u201c<\/span><b>Prestige will continue to build aspirational landmarks<\/b><span style=\"font-weight: 400;\"> in elite locations across India. Our DNA lies in delivering luxury living, and we will retain that spirit,\u201d he added.<\/span><\/p>\n<h2><span class=\"ez-toc-section\" id=\"Summary_Prestiges_Balanced_Growth_Strategy\"><\/span><b>Summary: Prestige\u2019s Balanced Growth Strategy<\/b><span class=\"ez-toc-section-end\"><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">In a nutshell, Prestige Group\u2019s strategy now hinges on a <\/span><b>dual focus<\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scaling up mid-segment housing<\/b><span style=\"font-weight: 400;\"> to meet rising demand from the salaried class in Tier-1 cities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Continuing premium offerings<\/b><span style=\"font-weight: 400;\"> in villas, plotted communities, and landmark projects across emerging and existing markets<\/span><\/li>\n<\/ul>\n<p>As Prestige readies for aggressive growth and national expansion, it aims to position itself as a versatile player\u2014equally comfortable delivering \u20b92 crore dream homes and \u20b915 crore opulent villas, all while tapping into the evolving aspirations of Indian homebuyers.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>In a strategic pivot aligned with emerging homebuyer trends, Bengaluru-based real estate giant Prestige Group has announced a renewed&hellip;<\/p>\n","protected":false},"author":3,"featured_media":6052,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[73,70],"tags":[],"class_list":["post-6050","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bangalore","category-latest-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v25.4 (Yoast SEO v26.2) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prestige Group Shifts Focus to Mid-Market Homes Amid Surge in Demand from Salaried Buyers<\/title>\n<meta name=\"description\" content=\"Prestige Group shifts focus to \u20b92\u20133 Cr mid-market homes amid rising demand from salaried buyers. 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